PRODUCT DESIGN SPECIALIST · BEHAVIOUR · EMERGING TECH

I design clarity into complex products.

I design with evidence, using research, product data, and evolving tools to simplify complex systems.


BREADTH

700K+ clients

Across complex product surfaces

METHODOLOGY

Signal + Synthesis

Across complex product surfaces

FOUNDATION

MHCI

Carleton University

SELECTED WORK

Three problems. Three kinds of leverage.

FEEDBACK EXPERIENCE

CRITICAL MOMENT

Match the Moment

5 PRODUCTS

ERROR CONTEXT

CONTEXT → TRIGGER → QUESTION

TASK COMPLETION

Target the Right Users

MEASURE IMPACT

Ask the right Question

10+ pts

NPS improvement observed after the redesigned feedback experience rolled out

OUTCOME

More relevant prompts, less generic feedback, and clearer product signals.

UX PUBLICATION

EMOTION

Input

PUBLISHED RESEARCH

EMOTION → CONTEXT → RECOMMENDATION

CONTEXT

Interpret

INTELLIGENT SYSTEMS

RECOMMEND

Adapt

Designing emotion-aware recommendations around human context

Explored how emotional state could shape music recommendations, combining behavioral research, interaction design, and adaptive system logic.

Published at IEEE 2022 · HCI + intelligent systems

SECTIGO

SIGNAL + SYNTHESIS

Making customer feedback trustworthy across five products

PROBLEM

A single feedback pattern was being used across products with different workflows, user behaviours, and moments of friction.

WHAT I CHANGED

I redesigned the experience around product-specific triggers, clearer targeting, and questions matched to the task users had just completed.

SIEMENS HEALTHINEERS

CLINICAL UX

IA + Task Flow →

DECISION SUPPORT

BEFORE

Flat hierarchy

Critical and secondary information competed for attention.